01Strategy
Where to play and how to win
Which partners already reach your buyers, co-sell versus referral versus resale, the partner offer.
Revenue / function 03 of 15
Partnerships and channel
Partner programs, referrals, affiliates, marketplaces and co-selling. Strategy, design and execution from one team, with agents on the repeatable work.
What we build in partnerships
02Design
The operating system behind the number
Partner tiers, deal registration, attribution and payouts, shared playbooks.
03Execution
Run it, measure it, keep what works
Partner lists researched and ranked, enablement kits, co-marketing, referral offers.
On the path to AI native
Partnerships and channel moves through the same five stages as every other function.
01Read
You get
What's stuck and where we would start.
02Map
You get
The map, the one number, a phased plan.
03Build
You get
A Monday brief that runs itself and the first agents live, measured against the timed map.
04Run
You get
The engine, improving as your team learns.
05Own
You get
An AI-native company your team owns.
Neighboring functions
Also in Revenue
Tell us what's stuck in partnerships and we'll bring what we found.